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September 8, 2005
By: TOM BRANNA
Editor
A little zest has been added to the Crest Whitening Expressions line up. Lemon Ice has been selected as the latest toothpaste flavor, after taking consumer votes for three months. Lemon beat out the flavors Tropica Exotica and Sweet Berry Bunch in a promotional campaign to raise awareness of the product. More than 700,000 votes were cast in the election, which began May 2, according to Procter & Gamble Co. Procter launched Crest Whitening Expressions in 2003 as the first full-line ...
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